For many people, the Arabian-Persian Gulf region is synonymous with opulence and luxury brands. And it is true that a great many high-end names can be found there, including French ones, to be fair. An article about malls or other prestigious showcases did not seem particularly relevant to me… with the exception of one Omani perfume house whose name has now earned worldwide recognition: Amouage, or waves in Arabic.
Founded in the Sultanate of Oman in 1983 by the Albusaidi family, Amouage celebrates Oman’s olfactory heritage and the craftsmanship of the artisans at its manufacture in Muscat. This Omani identity lies at the heart of its creations, composed in collaboration with renowned perfumers in Paris, Grasse, Geneva and New York. It is also worth noting that the country remains a historic centre for the trade in frankincense and myrrh. Today, the brand has 16 independent boutiques around the world. But it is the brand’s museum that interests us here.
Located in Muscat, the Amouage museum offers visitors the opportunity to discover the history of the brand, its creations and the stages of perfume making, right through to bottling.
A visit to this place is an enchanting interlude at the heart of the distinctive scents of the Arab world, and particularly those of the Gulf.
Photo gallery
Discover photographs from this visit.
© Croissant & Karak — Text and photographs by Faustine. All rights reserved. Reproduction or reuse requires prior permission, subject to legal exceptions.